3

Cross-Validating Regression Models in Marketing Research

Year:
1993
Language:
english
File:
PDF, 440 KB
english, 1993
5

Brand Extension Naming Strategies: An Exploratory Study of the Impact of Brand Traits

Year:
2007
Language:
english
File:
PDF, 963 KB
english, 2007
12

The Need for Cognition:

Year:
1995
Language:
english
File:
PDF, 2.81 MB
english, 1995
13

Brand extension naming strategies: An exploratory study of the impact of brand traits

Year:
2007
Language:
english
File:
PDF, 204 KB
english, 2007
14

A Heterogeneous Conditional Logit Model of Choice

Year:
1988
Language:
english
File:
PDF, 635 KB
english, 1988
16

Commentary on “On Bayesian Estimation of Model Parameters”

Year:
1990
Language:
english
File:
PDF, 255 KB
english, 1990
18

Cross-Validating Regression Models in Marketing Research

Year:
1993
Language:
english
File:
PDF, 855 KB
english, 1993
20

Commentary: "On Bayesian Estimation of Model Parameters"

Year:
1990
Language:
english
File:
PDF, 232 KB
english, 1990
21

Cross-Sectional Estimation in Marketing: Direct Versus Reverse Regression

Year:
1987
Language:
english
File:
PDF, 982 KB
english, 1987
24

On "A Parsimonious Description of the Hendry System

Year:
1980
Language:
english
File:
PDF, 421 KB
english, 1980
26

International Equity Joint Ventures in China:

Year:
1995
Language:
english
File:
PDF, 1.52 MB
english, 1995
27

Cross-Sectional Estimation in Marketing: Direct versus Reverse Regression

Year:
1987
Language:
english
File:
PDF, 422 KB
english, 1987
30

Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework

Year:
1983
Language:
english
File:
PDF, 417 KB
english, 1983
32

Note—On “A Parsimonious Description of the Hendry System”

Year:
1980
Language:
english
File:
PDF, 687 KB
english, 1980
33

Addendum to "Cross-Validating Regression Models in Marketing Research"

Year:
1996
Language:
english
File:
PDF, 150 KB
english, 1996
36

Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework

Year:
1983
Language:
english
File:
PDF, 433 KB
english, 1983
39

Optimal Strategic Pricing of Reproducible Consumer Products

Year:
1988
Language:
english
File:
PDF, 575 KB
english, 1988
46

Meta-Analysis and Response Surface Extrapolation: A Least Squares Approach

Year:
1996
Language:
english
File:
PDF, 627 KB
english, 1996